International Association of Assessing Officers Paul V. Corusy Memorial Library
Richard L. Sanderson’s conference presentation “Effective Ways to Enhance Your Public Relations Program” was recently selected by the International Association of Assessing Officers (IAAO) for inclusion in their Paul V. Corusy Memorial Library’s Public Relations Subject Guide.
The presentation was originally given by Mr. Sanderson at the 72nd Annual International Conference on Assessment Administration in 2006. The presentation discussed how assessment professionals could enhance their public relations programs to provide useful information to homeowners, business owners, and other government officials, while at the same time address new challenges.
The Public Relations Subject Guide, which references more than 25 articles, books, reports, and websites) can be viewed by anyone accessing the IAAO website. However access to the full-text presentation (a PDF that shows 21 PowerPoint slides and 16 pages of talking points used in the presentation) is limited to IAAO members.
According to the IAAO Research Librarian Mary Odom, "The Public Relations Subject Guide was developed in response to a recent increase in requests from assessing offices for more resources on this topic. The IAAO Membership Services Committee has also responded with plans to offer a webinar on public relations and customer service later this year. All of the online subject guides are a proactive attempt to help library users find materials quickly and easily. We've already done the research for you, and want members to think of the IAAO Library first when research questions come up."
The IAAO Paul V. Corusy Memorial Library is the premiere assessment library in the world, with over 15,000 cataloged books, videos, and documents and over 100 current journals and newsletters.
Richard L. Sanderson is a senior property tax consultant with Local Government Services International headquartered in University Park, Maryland.
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